Why are clothes, foods, buildings, parks and cities beginning to look the same? What defines our aesthetic appeal? How much does globalisation define our choices? Are we being conditioned to accept cultural homogenisation? How are our aesthetic sensibilities linked with the context? How are aesthetics, context and sustainability intertwined?
Aesthetic sense is a fundamental entity of an individual, and its alteration can lead to conditioning of the individual. Modern education conditions the individuals from the very beginning, and homogenizes their aesthetic sense, and makes them dependents of modern technology and products.
Cultural homogenization, an offshoot of modernity has convinced most of the world that their knowledge is redundant. Each generation has to re-create, re-experience and re-live knowledge for culture to be authentic and original. De-contextualized knowledge used by the modern education kills not only creativity but also the cultural rootedness, diversity, and aesthetic sense. Design and architectural education today creates problems at two levels; aesthetics and process. The real issue is to understand how to retain the cultural diversity and thus retain the original, authentic sense of beauty.
Modernity ensured that we understand and view tradition as past and static. However, culture is ever renewing. The renewal happens on the ground of experience. So the very nature of tradition according to this meaning is about being creative. About a century ago we had diverse cultures with a distinct way of life and aesthetic sensibilities that created contextually rooted architecture and artifacts. Today, sustainability, inclusiveness and conservation are afterthoughts. While sustainability is sought after making life un-sustainable, traditionally, sustainability is the very ground on which creation takes place. Can we be sensitive to these vital issues that retain diversity and authenticity?We can pick up where others have left off, not having to re-learn our cultural knowledge each generation, as good ideas build successively upon others that came before them, or are combined with other ideas giving rise to new inventions.
An all India students competition
Students may submit their work under three categories in fields like architecture, visual and performing art, music, pottery, weaves, crafts, farming and literature may be explored
First Prize: Rs.20, 000/-
Second prize: rs.15, 000/-
Proposal submission: February 5,2020
Shortlist Notification :February 10,2020
Presentation submission:February 25,2020
Cultural homogenization, an offshoot of modernity has convinced most of the world that their knowledge is redundant.Thanmaya is an exercise in exhaustive documentation and comprehensive learning from people, places, products, buildings and practices that have managed to resist the relentless flow of homogenising forces.